An ode to the resilience of women, regardless.

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‍The Brief:

Regardless Collection is a holistic lifestyle and wellness brand that provides products, resources and services designed to elevate the human experience and empower women through their journey of self-discovery and well-being. The client needed a brand identity that would resonate with women from diverse backgrounds and serve as a symbol of resilience, empowerment, and holistic wellness. The challenge was to create a visual identity that reflected the brand’s mission of transforming life’s challenges into empowerment, while maintaining an inviting, positive, and down-to-earth tone that appeals to their audience.

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Concept:

Our approach to the Regardless Collection project began with a deep exploration of the brand's core values—empowerment, resilience, and holistic well-being. Inspired by their ethos of embracing life’s struggles and evolving into a higher version of oneself, we crafted a visual identity that merged elements of strength, elegance, and serenity.

The ethos is inspired by the resilience of women - of their mind, body and soul. And no matter how dark the night or how high the mountain, the adversity endured by women builds strength, strength forges spirit, and spirit fuels the life force of your ever-evolving journey.  The messaging empowers women to embrace themselves regardless of what they have been told, and push through difficult circumstances through healing and strength.

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Execution:

This project included brand strategy, brand identity design, packaging design, social media kit, and the development of various brand assets.

The brand’s logo was designed to symbolize this journey as an emblem. Through deep discovery we find that our experiences mirror us in profound ways. The logo combines strong, flowing forms of the 'R' that are mirrored. It is almost maze-like, but when viewed as a whole is quite simplistic. The color palette was chosen to reflect a balance between the calmness of wellness and the vibrant energy of empowerment, with shades like Prussian Blue and Space Purple paired with bright accents of Mandarin and Shell.

Finally, we anchored the brand’s concept with the tagline, "Crafted in Resilience, Flourishing Regardless," encapsulating the essence of the Regardless Collection’s message of empowerment and transformation.

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