The Brief:
Our branding and design project involved a complete rebrand for a refurbishment and interior design company based in London. The client approached us with an outdated brand that no longer reflected their growth, position in the market or appealed to their target clientele. While their goal was to attract high-end clients and position themselves as a leading provider of luxurious and elegant interior design services, they also expressed a desire to maintain an approachable and inclusive image that would not alienate clients with smaller budgets.
Our task was to strike a delicate balance, ensuring that the brand exuded a sense of luxury and sophistication while still remaining inviting and accessible. It was crucial to create a visual identity that appealed to discerning clients seeking refined design solutions, while also conveying an openness and willingness to work within different budget ranges. By understanding the importance of not appearing obnoxious or unapproachable, we were determined to craft a brand strategy and design that would resonate with a diverse range of clientele, fostering a sense of trust and inclusivity. With the task to revamp their brand identity, we had to create a cohesive strategy that aligned with their current offerings and aspirations.
Concept:
To tackle the brief, we embarked on an extensive brand strategy process, conducting workshops with the company's high-level executives. We delved deep into their values, vision, and unique selling propositions. Drawing inspiration from their refined design aesthetic and commitment to excellence, I crafted a concept that captured the essence of modern sophistication that seamlessly merged elegance with warmth. The typography was thoughtfully chosen to strike a balance between classic elegance and modern accessibility with a touch of edgyness. Additionally, we incorporated subtle design elements that added a touch of luxury without overwhelming the overall aesthetic. The concept was focused on creating a brand image that conveyed a sense of exclusivity while ensuring clients with varying budgets felt welcomed and valued.
Because the client wanted a unique website to match with complex interactions, the logo, which is a symbol that brings together all of the different aspects of their business, was perfect for being used to convey the information in an engaging way.
Execution:
With a clear concept in place, we set out to bring the new brand to life. We started by designing a fresh and modern logo that symbolized the company's transformation and represented their refined approach to interior design. The logo served as the cornerstone of the brand, guiding the development of the entire visual identity system and website animations. We meticulously curated a color palette, typography, and graphic elements that exuded elegance and sophistication. Our team also developed a sleek website that was user-friendly, integrated with seamless design and functionality. Additionally, we produced a captivating video showreel that showcased the company's rebrand in a visually stunning manner. Finally, we designed and produced all the necessary brand stationery and marketing collateral to provide a cohesive brand experience across various mediums.
Results:
The outcome of our rebranding efforts was a remarkable success. The company underwent a great transformation, shedding its outdated image and embracing a fresh and contemporary identity. By striking the balance between luxury and approachability, the rebranding project enabled PSG to position itself as a reputable and trustworthy choice for clients seeking elegant and personalized design solutions, regardless of their budget constraints. The refined logo, elegant color palette, and thoughtfully crafted typography created a cohesive visual identity that resonated with the target audience. The user-friendly website, engaging social media presence, and captivating video showreel helped elevate the company's online presence and attract new customers. The brand's image transformation resulted in heightened brand recognition, improved customer perception, and ultimately contributed to increased business opportunities and growth.
